HOW TO STAND OUT FROM YOUR BUSINESS COMPETITORS WITH A KILLER BRAND NAME.

 

HOW TO STAND OUT FROM YOUR BUSINESS COMPETITORS  WITH  A KILLER BRAND NAME.

One strategy you can use to attract people to yourself is by using a killer brand name. 

Alot of people struggle with coming up with a great brand name. If your aim is to stand out from others in your industry with a unique brand name, I'm sure that this article will help you.

Firstly, you've got to know that your brand is a concept that people have about you and your business.

A brand is to a business as personality is to a human being.

The effectiveness of your word is determined by your personality.

If C. RONALDO tells you that a football match will be great, it will be of a greater impact than if your pastor told you that.

The reason is because C. Ronaldo's personality is related to football.

Your personality magnifies your words.

In business, your brand magnifies your products. If your brand is strong enough, your products will sell more.

I made an update on my Facebook group some days ago about the power of a brand. here's it; A strong brand with a poor Product will outsell a poor brand with a great product.

Like I always say, irrespective of how you are, or how you think you are, People are always thinking about you in a certain way. 

You never can tell how people see you and your business. The only thing you can do is to consciously make them understand you by projecting your brand before them.

Your brand name is one of the tools by which you can use to influence the concept people have about you and your business.

In this training I'll be suggesting how to create a killer brand name that won't only make you a unique brand but a memorable one.

In attracting prospects, your business name should be attractive and memorable. It should be captivating and unique.

Below are different ideas to consider while choosing an attractive brand name.

#1) YOU CAN USE YOUR FAMILY NAME;  many entrepreneurs prefer using their family names as their brand name. This is usually for different reasons

a) If  your family name is well known: if your family name is already famous, then you want to create a brand name, you may decide to build on that name. But ensure that your business is related to feelings that your family name evokes and also ensure that your family name doesn't remind people of any negative event.

b) To avoid changing brand name in future: some entrepreneurs prefer using their family names because they don't want to be changing their names as they capture new markets . 

Here's what I mean in most cases if initially your business was technology related and your brand name was in line with technology then suddenly, you had an idea of tapping into health Products market, you may be tempted to change your brand name to cover the health department but if your brand name is a family name, there won't be need for any change.

  #2)  USE OR MAKE UP WORDS ASSOCIATED WITH YOUR BRAND'S BENEFIT.

Think of a word that will make your customers feel the benefits of your products. 

For example; if you are in a hotel business, you may want to use a word such as cozy which means enjoying comfort or something related . 

The idea here is to give a name that makes your customers or prospects feel the benefits of your brand.

#3) YOU CAN USE IDIOMATIC EXPRESSION OR A COMMON PHRESS

This name may not be short but it will be remembered easily. Research about different phrases and idiomatic expressions that are related to your brand and use.

E.g 

• 9Yards Media

• When Pigs Fly (food)

• Light As a Feather (health and beauty)

• More Than Words (retail)

• Top It Off (fashion)

• Bent Out of Shape Jewelry

• To Each Their Own, LLC (beauty salon)

• Like You Mean It Productions

• What You Will Yoga

• EBA’s (Everything But Anchovies)

• Soft As a Grape (clothing and retail)

OTHER TRAININGS YOU SHOULD READ

#1) HOW TO ATTRACT PROSPECTS ON FACEBOOK WITH YOUR POST.

#2) ANOTHER GREAT WAY OF MOTIVATING YOUR MLM TEAM .

#3) HIGHER FACULTY IDEAS I GOT FROM BOB PROCTOR'S TRAINING ( YOU WERE BORN RICH).

#4) THINGS TO UNDERSTAND BEFORE PROSPECTING A PROFESSIONAL NETWORKER.

#5) YOUR COMPANY DOESN'T WANT YOU TO READ THIS.

#4) COMBINE COLOURS, ANIMAL OR THINGS.

Depending on the concept you want to give to your brand, you may want to combine colours, animals or things with your brand's name. Not only will this make it memorable, it will equally generate a specific felling in the mind of your prospects, clients or customers.

E.g

• Lions club

• Blue sky hotel

• Green leaf restaurant

• Attraction marketing

• Magnetic sponsoring.

• Pink beauty fashion e.t.c

The combinations are endless. All you need is to understand the concept you want to give your brand and the feelings you want to generate in the mind of your prospects, clients or customers. 

A unique Brand name will set you apart from your competitors in your business and it will reflect your personality.

Was this training helpful? Do you have any question or contribution to this topic? If yes kindly leave a comment below I'll like to hear from you.

Till you hear from me again live consciously.

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