SOCIAL MEDIA MARKETING TIPS FOR BEGINNERS

SOCIAL MEDIA MARKETING TIPS FOR BEGINNERS 

Social media marketing simply means using social media to sell your products or services.

I recall when I started using social media to sell. Looking back, I'll say  I was so much out of harmony with anything close to success.

Using social media to sell your products isn't the same as selling offline.

There are different things to put in place if you must succeed.

In this article, I'll suggest four things to you.

But first I want to let you know that you can complicate your social media Marketing experience as much as you want at the same time, you can simplify it as much as you want.

I don't like complicating my marketing, I prefer going with what works.

Below are the things to do as a beginner in social media marketing.

#1) PICK A PLATFORM

There are different social platforms, you want to pick the one that you like visiting this will make it enjoyable for you.

If you can't identify your favorite social platform, you are to try different ones by doing so, you will know the one to pick.

You can equally ask your mentor or your successful partners. Research successful people in your line of business who are building the business the way you want to build and ask them the best platform you can use to build yours. Their ideas may be of help.

Don't make the mistake of Marketing on different platforms at once, master one platform first before adding another one if necessary.

#2) UNDERSTAND WHO YOUR PERFECT CUSTOMER/CLIENT IS

Your favorite social media platform will have people of different interests.

Your aim is to be clear about your perfect customer/client.

The more you know your ideal client, the better you will be able to Position and sell to them.

As it's always said, if you are targeting everyone, you are targeting nobody.

Use a customer avatar to identify your perfect customer. Also, know that you are your first customer. If your business is your passion, Most of your customers and clients will reason like you. So, create content as if you are creating for yourself.

If it catches your attention, it might catch your prospects' attention too.

#3) IDENTIFY YOUR INCOME-PRODUCING ACTIVITIES.

Many entrepreneurs spend a lot of time Marketing on social media without producing any results.

This is because they are focused on busy work.

It's not about the number of hours you Market your products but it's about what you do during those hours.

I heard this from Brian Tracy I quote 

" The very worse thing to do in business is to do very efficiently what needs not be done at all".

You should be able to differentiate busy work from productive work.

Identify your income-producing activities. These are activities that result in income.

In network marketing, income-producing activities include Prospecting, invitation, presentation, closing, and following up.

Focus on these activities.

Learn how to use your social media platform to Prospect, invite, present, close, and follow up with your Prospects.

#4) COMMIT TO ENGAGING IN YOUR INCOME-PRODUCING ACTIVITIES 

After you have been able to identify your income-producing activities the next thing is to stay committed to doing them every day.

Don't be in a hurry to start making sales commit to your income-producing activities and results will follow.

As I said earlier, social media marketing can be complicated as you want it to be and you can equally simplify it as you want it to be.

Understand that irrespective of your strategy, you must be committed to your work to make it work. I also have to let you know that the effort will be worth it.

Until you hear from me again keep on attracting great things to yourself.